The RemNet journal
Field notes.
Working notes on funnel analytics for e-commerce — what the four numbers mean, why they move, and how to read yesterday’s report.
- 10 July 20262 min read
How to tie Shopify revenue back to your funnel — without cookies
Attribution breaks when checkout lives on another domain and third-party cookies are gone. Here is the first-party way to connect an order back to the session that earned it.
attributionshopifycookieless - 3 July 20262 min read
Why revenue per visitor beats conversion rate
Conversion rate can climb while you make less money. Revenue per visitor can't. Here is why RPV is the number worth optimizing, and how to read it against conversion.
funnel metricsrevenue per visitorconversion rate - 26 June 20262 min read
CTA rate: does your page earn the click?
If hook rate says people started reading, CTA rate says whether the page convinced them to move. Here is how to read it, and what to change when it stalls.
funnel metricscta rate - 19 June 20263 min read
What your hook rate is actually telling you
The first number on your morning report is the easiest to misread. Here is what hook rate measures, why it moves, and what to change when it slips.
funnel metricshook rateadvertorials - 12 June 20262 min read
The anatomy of an advertorial funnel
An advertorial funnel is four pages doing four different jobs. Here is what each one is for, where they leak, and the single number that measures each stage.
advertorial funnelsfunnel design